We specialize in comprehensive experience research studies for the transportation sector, incorporating customer segmentation to enable evidence-based decisions tailored to different traveler groups.  

Through journey mapping and understanding brand equity via traveler and rider awareness and attitudes, we develop Customer Experience masterplans. These plans integrate KPIs and data collection methodologies for continuous improvement, enhancing ridership and service quality across all transportation modes.  

Read more here about our Customer Experience CX Research services. Let’s start a conversation! 

Using mobile ethnography, Pivotal Research captures authentic, in-the-moment experiences of target groups.  

Our intuitive web-based app allows participants to provide real-time feedback via pictures, videos, and comments, enriching our understanding of their daily interactions.  

Uncover deeper and in-the-moment insights with our ethnographic research. Get in touch! 

Effective public engagement is crucial in transportation planning and development.  

At Pivotal Research, we harness advanced engagement strategies, such as mobile ethnography and online bulletin boards, to understand citizen perceptions and co-design solutions that increase ridership and enhance service delivery. We engage communities in public consultation research about transportation changes, assessing impacts on businesses and citizens.  

Read more about our Public Engagement Research services. Reach out today!